The textile industry explores technological innovation and value growth path in the changing situation
Firm confidence in stability
Innovation is an eternal topic of social development and a source of power for industrial development and progress. Gao Yanmin, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said that China's textile industry has shown a steady and forward-looking development trend. The long-term transformation into a good industrial economic fundamentals and continuous innovation has become a ballast stone and power source that stabilizes expectations and boosts confidence. Therefore, in the face of a stable and changing environment, we must maintain our strength and strengthen our confidence so that we will not lose our way.
Technological innovation remains a priority
In the face of changes, how to respond is a realistic issue before the industrial interface, and technological innovation is still the preferred choice for the textile industry to seek breakthroughs.
Going to "consumer-centric"
Technological innovation not only changes the R&D and production side of the textile industry, but also brings changes to the retail side of the market. The change in the retail sector has brought challenges to textile enterprises, and it has also changed the operation management and concept of textile enterprises, opening up new growth space and development momentum for them.
Design to achieve value growth
Creative design is the intrinsic value of textile and apparel. Li Lei, deputy director of the Trends Department of China Textile Information Center, believes that innovative elements such as style, quality, function, delivery, price, ecology and culture are different for different styles of brands. Sports brands pay more attention to function, quality and delivery; luxury brands pay more attention to style, price and culture; fast fashion brands pay more attention to delivery, style and ecology. Only by understanding the innovative elements of products can we develop extensionally for brand positioning.
Founded in 1984, Ningbo Volkswagen Chemical Fiber Industry Co., Ltd. is now a national medium-sized enterprise, a large industrial enterprise in Zhejiang Province, with an annual output of 68-1800D polypropylene filaments, polypropylene POY filaments, polypropylene plain yarns, polypropylene FDY filaments 15,000 tons. , 1.5D—13D 25,000 tons of polyester staple fiber of various specifications, “Volkswagen” brand has been rated as Zhejiang recommended product for six consecutive years.